One thing that is constant in Google SEO world is ‘change’. According to Matt Cutts, Google makes changes to its algorithms at least once a day, and, on average they tend to roll out at least 400 updates per year. Whilst most of these changes or updates are minor such as a country specific change, better synonyms or SERP features improvement, but the major algorithmic updates such as Panda, Penguin make significant changes in the search results.
Keeping track of these changes and how they affect your website is a difficult and time-consuming task. Knowing when Google rolls out updates can help you explain changes in the website rankings and organic traffic.
So, how to track and monitor these day-to-day changes in Google algorithm
Below are ten best free tools (also known as SEO weather tracking tools) that will make your job easier.
- Moz Algorithm Change History Calendar
- Barracuda Digital’s Panguin Tool
- Google Analytics Tool
- Google Webmaster Tool
- Advanced Web Ranking Tool
- AccuRanker – Grumpy Tool
Note : If you’ll compare the reporting of these tools, you’ll find that they often show different results. It dependents on the keyword, geography and market areas being tracked. Instead, you should also look for the changes you made to your site, Webmaster, and analytics data to get a better picture of fluctuations in the ranking and organic traffic.