Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric.
But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers still haven’t realized how important video is for SEO.
So how exactly does video marketing affect your site’s SEO, and how can you use it in your content marketing strategy? Below are four key SEO metrics, and some best practices for using video to climb the search engine rankings: